BeautyTok
Beauty & Skincare
The largest beauty community on TikTok. Drives product sell-outs overnight, launches dermatologist careers, and shapes what beauty means for a generation.
Daily Views
2.3B
Weekly Creators
184,000
Rising Topics
Skin Cycling 2.0
Exploding +312%The rotation protocol is back, now including barrier-repair nights and peptide loading. Dermatologists + creators driving it in tandem.
Glass Skin Routine
+87%Korean-origin routine hitting mainstream — 7-step layering, essence first, essence always. Snail mucin is the ingredient everyone can't stop talking about.
Slugging Revival
+64%Overnight petroleum jelly barrier method trending for dry-skin winter season. #slugging posts up 64% week-over-week.
Cold Cream Cleansing
+48%Retro cleansing method reframed through the skin-barrier lens. 'Low pH, no strip' is the message. Gen Z is discovering drugstore staples.
Dying Topics
10-Step Routines
-54%Maximalist routines are out. 'Skin flooding' gave way to bare minimum — three products max is the new flex.
Vitamin C Serums
-38%Market saturation. Creators reporting oxidation complaints. Niacinamide and azelaic acid have largely replaced vitamin C in creator routines.
Content Formats
Morning and night GRWM routines dominate
Science-informed explainers, 60–90 seconds
Hauls declining; honest single-product reviews growing
Luxury vs drugstore comparisons with side-by-side demos
Transformation evidence, high-engagement format
Top Creators
Hyram Yarbro
@skincarebyhyram · Ingredient deep-dives
6.8M
2.1M avg
Dr. Shereene Idriss
@drshereene · Dermatologist education
3.1M
1.8M avg
Abby Roberts
@abbyroberts · Transformation & artistry
12.4M
4.2M avg
Cultural Narratives
Skincare as self-respect
peakThe community has reframed skincare as a form of discipline and self-care rather than vanity. 'Taking care of your skin' carries moral weight.
Age 18–28
Anti-influencer authenticity
highCreators who admit products 'didn't work for me' outperform those who rave about everything. Honesty is the new authority signal.
Age 16–30
Psychographics
Core Drives
- Visible skin improvement
- Scientific validation
- Feeling sophisticated about ingredients
- Community belonging
Language Signals
Value System
Evidence-based care over brand prestige. Accessible prices respected as much as luxury. Knowledge-sharing as cultural currency.